Straw wars. Stefaan De Wildeman wants to eradicate number 7 on the top ten list of plastics found in our ocean - straws. Wildeman knows better than anyone how disastrous the impact of the present generation of fossil-based plastics is on the environment. In his Green Entrepeneur role, combining pioneering technology with novel plastic products, he tries to bring about a social change towards sustainable products and habits. There’s one important message he wants to make clear to his audience: “There are a lot of eye-openers about our plastics industry and our plastics habits. Once you understand how unsustainable your behaviour is, you’ll find the energy for change in no-time.” This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Want to learn more? Watch the video of his TEDx lecture.