So here we are. At the end of probably the most important year in the history of plastics.
If even the Queen of England becomes explicit about her plastics use intentions.
If 2018 was the year with the first plastic attacks in retail shops.
If 2018 was the year when microplastics were discovered in the deepest place on Earth, the Marianas Trench… and in all our bodies!
If plastic insights were fanning out in 2018, reaching the fields of toxicity for humans and for the whole eco-system. And reaching our minds - finally.
If plastics were linked to climate change, because of their energy-intensive ultra-global logistic chains, transporting them half planets before they appear in our products.
And if this was the first year they did not ship back from Europe to Asia, after “they were done”. Border closed. Fair enough.
In Belgium we had the first edition of Mei Plastiekvrij (May Plastic free), with analogous wake-up and awareness initiatives in many other countries. I even heard a governmental representative dream of a “plastic-free city”. Success!
Yes, plastics came – finally – ALIVE! In our minds and in our dreams. So far, they were dead ever since their birth. Those cheap and anonymous dead plastics… Not worth to think about. As from 2019, none of us will ever look at plastics as we did before – as far as anybody had looked at them before at least.
This was the year where it became very clear that we have to change our plastics industry and our plastics habits. Drastically. Honestly, it has been the year we have been awaiting at B4plastics. Finally, we hear our own vision screamed on social media and in radio and television programs: “The plastics industry will have to change!” (sight) That needed some energy and patience…